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Reviving a Gemstone Jewelry Shop
Project Type
Etsy Product SEO
Keyword Strategy
Comprehensive keyword research targeting high-traffic, niche-specific terms to optimize over 300 listings.
Content Creation
Revised product titles, descriptions, and tags with 13 optimized keywords per listing, aligned with Etsy's latest SEO guidelines.
Project Goal
Restore shop visibility and drive sales growth after prolonged inactivity, resulting in an increase from 4,000 to 11,000 sales within a year.
This year-long project focused on reviving an Etsy shop specializing in gemstone jewelry that had been on vacation mode for over a year. With the updated Etsy algorithm posing challenges, I conducted a comprehensive audit, implemented a detailed keyword strategy, and optimized over 300 product listings.
By tailoring titles, tags, and descriptions to high-traffic keywords, the shop achieved significant growth, increasing sales from 4K to 11K. Over 65% of the shop's traffic was driven organically through these targeted SEO enhancements, laying the foundation for sustained success.
