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Building the SEO Foundation: Potens Corporate Services
Project Type
SEO Audit, Technical Optimization & Website Restructuring
Duration
Short-term Project (Phase One – Foundation Setup)
Contribution
Technical SEO Audit, Website Cleanup, Keyword Research, UX & Structure Optimization, SEO Setup & Tracking
Client Industry
Corporate Services / Professional Services
Objective:
Build a clean, structured SEO foundation to support long-term visibility, improve website clarity, and prepare the business for effective future SEO growth.
Potens Corporate Services initially approached with the goal of improving their SEO performance. However, after a full audit, it became clear that underlying technical issues, weak structure, and lack of direction would limit any SEO results.
Instead of jumping into execution, the focus shifted to building the foundation first. The project included cleaning spammy and low-quality content, disavowing toxic backlinks, improving website performance, and restructuring key pages for better clarity and usability.
Alongside technical improvements, keyword research and competitor analysis were conducted to define a clear SEO direction aligned with the company’s core services and target market.
Although this phase did not include full SEO growth execution, early improvements were visible once the foundation was fixed. The project was completed with a clear roadmap, allowing Potens to move into the next phase of SEO with structure, clarity, and confidence.
