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Swing Up Coaching — Marketing Strategy
Project type
Marketing Strategy & Content System
Client Industry
Coaching / Personal Development
Role
Marketing Strategist
Strategic Focus
Positioning, Audience Strategy, Messaging, Content Strategy, Platform Strategy, Organic Growth & Marketing Systems
Objective
Turn existing research, offers and marketing activity into a clear, focused and sustainable marketing system.
Swing Up Coaching already had extensive research, defined audiences, multiple offers, an established website and active social channels. The challenge wasn't a lack of marketing information — it was turning everything that already existed into a clear and usable system.
I reviewed the existing research and business direction, simplified the audience and geographic focus, clarified the positioning, and developed a practical marketing and content strategy around the founder's actual goals and capacity.
The work connected positioning, messaging, platform roles, content pillars, audience needs, offers and organic growth into one system. I also developed the execution framework behind it, including a repeatable content workflow, repurposing model, Canva templates, engagement approach and an AI-supported content environment designed to help the founder eventually manage the system independently.
The result was a shift from scattered research and inconsistent marketing activity toward a clear strategy with a realistic structure for ongoing execution
