Evil Eye Greece

Case Study:
Evil Eye Greece is an e-commerce brand specializing in handmade Evil Eye accessories. I am currently managing the brand’s social media presence across Instagram, Facebook, and Pinterest, with a focus on creating a simple feed and driving organic growth.

The client’s primary goal is to grow their social media presence and increase website traffic, with a key emphasis on boosting sales. Due to a modest budget for graphics, we agreed to utilize simple yet visually appealing content, working with the product photos and videos provided by the client. I edit and enhance this content to align with the brand’s overall aesthetic and drive traffic to both the website and Etsy shop.

Goals:

Goal 1: Grow Instagram followers by 5k over the course of the first year, broken down in small achievable goals.
Goal 2: Drive organic traffic to the website and Etsy shop, with the aim of increasing sales conversion rates.
Goal 3: Strengthen the brand’s presence on Pinterest to further boost website traffic and sales.
Results (So Far):

-Increased Instagram followers by over 5k in the first 12 months of management, continuing to grow.
-Achieved a 3.8% sales conversion rate from social media traffic, a solid result for an organic strategy.
-Traffic from Instagram and Pinterest has increased by at least 150% each month, bringing consistent growth to the client’s Etsy shop.
-The content strategy has remained budget-friendly, and results continue to drive consistent sales and visibility.


Summary
This ongoing project illustrates how a focused social media strategy can achieve notable growth, even with budget constraints, where the client has committed to do some of the work due to her lower budget. The combination of strategic content creation, consistent posting, and organic engagement continues to drive sales, follower growth, and website traffic.