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StartupCon Europe | Event Social Media Marketing
Client Industry
Startup / Technology / Innovation Events
Platform
LinkedIn, Instagram, Facebook
Project Type
Social Media Marketing & Event Campaign Management
Role
Social Media & Event Marketing Lead
Objective
Build awareness and momentum around StartupCOn Europe, support event registrations, showcase speakers and partners, and maintain an active social presence throughout the full event lifecycle — before, during, and after the event.
StartupCon Europe — Social Media & Event Marketing
Project Overview
I managed StartupCOn Europe's organic social media campaign across LinkedIn, Instagram, and Facebook, covering the complete event journey from pre-event promotion through live event coverage and post-event communication.
My work started with developing the social media approach and content calendar. The campaign was structured around event awareness, speakers and partners, audience engagement, traffic, and registrations, while remaining flexible enough to accommodate new announcements and changes as the event developed.
During the pre-event campaign, I managed an intensive publishing schedule of approximately seven posts per week. My work included content planning and concepts, copywriting, static and carousel content, video coordination, scheduling, publishing, account tagging, and organic engagement. I also coordinated with the event videographer to plan and capture the content needed across the campaign.
During the two event days, I provided on-site social media coverage, working in real time to identify key moments, speakers, conversations, and content opportunities. This included live updates, stories, short-form content, speaker coverage, and coordination with the videographer while continuing to manage the event's active social channels.
Post-event, I continued the campaign through recap content, speaker highlights, event photography and video, community-focused posts, and other content designed to extend the event's visibility beyond the event itself.
Outcome
The project created a consistent social media presence across the entire event lifecycle rather than treating social media simply as pre-event promotion. It brought together strategy, high-volume content execution, live coverage, stakeholder coordination, and post-event storytelling to support StartupCOn's wider event marketing efforts.
