Lorelux Arabia

Project Overview:
For this one-year project, I worked closely with my partner at CircleUp to manage the social media marketing efforts for Lorelux Arabia, an Italian lighting manufacturer expanding into the UAE. The campaign’s primary goal was to increase brand awareness by introducing Lorelux’s sustainable lighting solutions to a new audience. Given the limited product content available, we focused on creating educational content that would resonate with the target market. We produced engaging reels and animations from existing visuals, along with tailored posts designed to inform and engage.

The client provided valuable information about their products, and we created content highlighting the sustainability and customizability of their lighting solutions. The campaign was driven by paid advertisements across Facebook and Instagram, with a strong focus on gaining traffic to the website. A significant ad budget was allocated, and growth was targeted through high-visibility campaigns rather than organic engagement.

The strategy was to gain awareness and direct traffic to the client’s site, positioning Lorelux Arabia as a forward-thinking, environmentally conscious brand in the region.

Outcome:
Throughout the year, we successfully met the campaign goals. The brand awareness grew as we reached key industry decision-makers and lighting designers. The targeted ads brought an influx of visitors to the website, and the campaign’s visibility in the UAE market helped establish Lorelux as a recognized name in sustainable street lighting solutions.