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Party and Event Shop
Client Industry
Party Supplies
Platform
Instagram & Facebook
Project Type
Social Media Management
Objective
Drive organic traffic to the Etsy shop and website, build a loyal community, and establish the brand as a go-to destination for party supplies.
Role
Social Media Strategist & Community Manager
Project Overview:
The goal of this project was to drive traffic to the client's Etsy shop and website by leveraging organic growth on Instagram and Facebook. Over three years, the strategy focused on building a vibrant community and engaging followers with user-generated content (UGC).
Key elements of the strategy included:
Community Building: Encouraging followers to share their experiences and styled party setups using the client’s products.
Content Strategy: Posting simple yet visually appealing styled product photos to inspire party ideas and maintain consistency.
UGC Initiatives: Offering incentives to visitors for creating and tagging the brand in their content.
Engagement Management: Actively engaging with followers through comments, DMs, and reposting UGC to foster community interaction.
Email Marketing: Sending regular newsletters with party inspiration, promotional offers, and updates to keep the audience engaged beyond social media.
Outcome:
Over three years, the account organically grew to 15,000 followers, successfully driving significant traffic to the Etsy shop and website. The community management approach built a loyal customer base and established the brand as a trusted name in party supplies.
