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Mentormatic | SaaS Social Media Marketing
Client Industry
Mentoring Technology / SaaS
Platform
LinkedIn & Instagram
Project Type
Social Media Marketing, Content Creation & Product Communication
Role
Social Media & Content Lead
Objective
Build awareness of Mentormatic, make mentoring technology easier to understand, educate the market around better mentoring practices and communicate the product's value to both individual practitioners and organisations.
Mentormatic | SaaS Social Media Marketing
I manage the social media presence and content direction for Mentormatic, a technology platform designed to support more structured and effective mentoring.
One of the main communication challenges is that audiences are not necessarily searching for "mentoring software." Content therefore needs to start with the situations and problems mentors, coaches and mentoring organisations already recognise.
The content combines mentoring education, common practice challenges, professional insights, product functionality, platform updates, research, partnerships, workshops and company activity. This allows the brand to talk about better mentoring practice first and the technology supporting it second, rather than turning the social channels into a continuous product demonstration.
LinkedIn is the primary professional channel, where content supports both individual mentors and coaches and organisations operating mentoring programs. Instagram was introduced as an additional awareness and brand-building channel, allowing strong educational and product concepts to be translated into more accessible visual formats.
My involvement includes content planning and direction, copywriting, campaign and post concepts, publishing, product communication and coordination with the wider team for visual and product-related assets.
The social media work also connects naturally with Mentormatic's wider marketing activity, including educational initiatives, workshops, research, partnerships and product developments.
Outcome
Mentormatic's social presence has developed into an educational and product communication channel that goes beyond simply promoting software. It creates conversations around mentoring practice, common challenges and better ways of working, while progressively introducing the technology as part of the solution.
