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Plant Shop
Client Industry
Plant Shop
Platform
Project Type
Social Media Marketing (Content Creation & Strategy)
Objective
Create an authentic vibe for the brand, focus on organic growth through video content, and guide the client on content creation and engagement.
Role
Social Media Strategist & Content Creator
Project Overview:
A local plant shop sought assistance in establishing an authentic online presence. Their primary focus was on creating authentic video content, but they lacked the knowledge and tools to shoot and edit the content effectively. The goal was to help them grow organically and build a genuine connection with their audience.
The scope of the project included developing a strategy for organic growth, preparing a content plan, and guiding the client on video shooting and content creation. I helped create a script for bi-weekly content shoots, ensuring the videos captured the essence of their brand. Me and sometimes the client shot the content using a mobile phone, and I assisted with editing in CapCut to give it a polished, yet authentic feel.
In addition to the videos, we produced some static content and photos for their feed. The client handled the engagement and posting to stories, while I provided ongoing guidance to help them grow organically.
