Founder Institute Cyprus | Startup Accelerator Social Media

As part of my role with Founder Institute Cyprus, I lead the social media presence across Instagram and LinkedIn, from developing the marketing and content strategy to overseeing ongoing content creation and publishing.

The strategy supports different stages of the accelerator cycle. During recruitment periods, content focuses on building awareness of the program, communicating its value to potential founders, promoting applications, and supporting key recruitment deadlines. Once the program is running, the content shifts toward documenting what is actually happening inside the accelerator.

This includes promoting upcoming events and sessions, sharing live and timely content during events, highlighting founders and their progress, introducing mentors and speakers, covering program milestones, and creating content around the wider Founder Institute Cyprus community.

I develop the content direction, messaging, campaign ideas, and ongoing editorial priorities, while working with my team on content production. I also manage publishing and ensure the channels remain aligned with both the global Founder Institute brand and the needs of the local Cyprus chapter.

The result is a social presence that doesn't simply promote the accelerator during application periods, but follows and communicates the full program journey — from recruitment through sessions, events, founder development, and community activity.

Outcome

The social media channels have become an active communication point for the local chapter, supporting recruitment and event visibility while giving the wider startup ecosystem an ongoing view into the founders, people, sessions, and activity behind Founder Institute Cyprus.