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AAlchemy Ventures | Venture Capital Social Media Marketing
Client Industry
Venture Investment / Startup Ecosystem
Platform
LinkedIn, Facebook & Instagram
Project Type
Social Media Marketing, Content Creation & Account Management
Role
Social Media & Content Lead
Objective
Build a consistent and credible digital presence around AAlchemy Ventures, strengthen visibility within the investor and startup ecosystem, and showcase the people, companies, events and activity behind the brand.
AAlchemy Ventures | Venture Capital Social Media Marketing
I manage the ongoing social media presence for AAlchemy Ventures, creating and coordinating content across its professional and ecosystem-facing channels.
The content reflects the different sides of an active venture and startup ecosystem. This includes investor-focused communication, startup and portfolio activity, founder stories and achievements, partnerships, events, programs, educational content and behind-the-scenes activity.
A significant part of the work is capturing what is happening around the organisation and turning it into relevant content. Conferences, investor gatherings, startup programs, partnerships and other ecosystem activity provide opportunities for real-time coverage, recaps, announcements and longer-term storytelling.
I oversee content planning and direction, copywriting, publishing and ongoing account management, working with the wider team on the creation and collection of visual assets where needed. Content is adapted to the role of each platform rather than simply duplicating the same communication everywhere.
The social media work sits within AAlchemy's wider marketing direction, ensuring that ongoing content supports the audiences, initiatives and priorities of the broader ecosystem.
Outcome
The channels provide an ongoing view into AAlchemy's activity rather than functioning solely as corporate announcement feeds, combining investment, startups, people, events, education and community to build familiarity and credibility around the brand.
