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IPG - Workplace Wellbeing Social Media Marketing
Client Industry
Corporate Wellbeing / Professional Training & Development
Platform
LinkedIn, Instagram, Facebook
Project Type
Social Media Strategy, Content Creation & Account Management
Role
Social Media Strategist & Content Lead
Objective
Build awareness of IPG in the Cyprus market and establish a consistent social media presence around workplace wellbeing, professional development, leadership, resilience and employee performance.
IPG - Workplace Wellbeing Social Media Marketing
I worked with Integrated Professional Growth (IPG) for approximately one year, managing its social media marketing with the primary objective of building brand awareness and establishing the program within the Cyprus corporate market.
The collaboration started with a foundational marketing and social media strategy that defined the direction of the communication, key content themes and how IPG's services could be translated into relevant content for a professional audience.
From there, I managed the ongoing social media presence across LinkedIn and Instagram, maintaining a consistent schedule of approximately two posts per week. Content covered workplace wellbeing, stress management, resilience, leadership, emotional intelligence, productivity and professional development, alongside IPG's programs, workshops, events and business activities. These themes reflect the wider positioning IPG continues to use today.
My work included content planning, copywriting, visual content direction, publishing and ongoing account management. We also incorporated original video into the strategy, planning and filming reels to give the brand a more personal presence and allow the expertise behind IPG to become part of the content itself.
Event-related content formed another part of the work, using social media to promote relevant activities and maintain visibility around the brand's participation in the local professional and business community.
Throughout the collaboration, the focus was not on high-volume posting, but on building a consistent and credible presence for a relatively new concept in the Cyprus market, gradually connecting workplace wellbeing with topics businesses already understood: employee performance, leadership, engagement, resilience and workplace culture.
Outcome
Over the year-long collaboration, IPG developed a consistent social media foundation and a growing body of content around its core areas of expertise, supporting the wider objective of building recognition and credibility within the Cyprus corporate wellbeing and professional development space.
