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Jewelry Business
Overview
Eni Macrame Bijou is a handmade jewelry brand specializing in macramé designs. I had the privilege of working on this project from the ground up, helping the client establish an online presence, create a seamless shopping experience, and grow their brand awareness. The project included website development, SEO optimization, e-commerce management, and basic social media management.
Role
Web Designer, E-Commerce Manager, SEO Specialist, Social Media Manager
Project
Complete Website Development, E-Commerce Setup, SEO, and Social Media Management
Case Study
Challenges:
The client had a vision for a unique, handcrafted jewelry brand but lacked an online platform to showcase and sell the products. They needed a comprehensive solution to not only build the website but also manage the online store and expand their presence on various platforms.
Approach:
I created a custom Wix website that reflected the artistic nature of the brand, with a focus on ease of navigation and a visually appealing product showcase. I implemented SEO strategies to improve visibility in search engines, and I also uploaded product listings and managed the Etsy store for better exposure. I assisted in opening social media accounts and performed basic management to help the brand gain traction on Instagram and Facebook.
Results:
The website launch was successful, providing the client with a fully functional, easy-to-manage online store. SEO efforts led to increased visibility, and the social media presence helped the brand engage with a wider audience. I worked closely with the client to ensure the store operated smoothly, giving them the tools to manage future updates and growth on their own.
