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Water Filter Website
Overview
OxyTap is a revolutionary health brand addressing global oxygen deficiency by infusing water with high levels of oxygen. Founded by technologist Wilson, the brand emphasizes the importance of oxygen as a vital nutrient for health and well-being. This website project was focused on lead generation and building a compelling digital presence that mirrored the brand's innovative mission.
Role
Website Designer & Developer
Project Type
Complete Website Development
Case Study
Client Needs
The client sought a minimalistic website to introduce OxyTap, share its inspiring story, and focus on lead generation. The platform needed to highlight the innovative product, engage visitors, and encourage them to learn more or take action.
Approach
Clean & Minimal Design: Adopted a sleek and minimalistic layout to reflect the purity of OxyTap’s oxygen-infused water.
Storytelling Focus: Crafted a layout that emphasized OxyTap’s compelling story and innovative journey.
Lead Generation Integration: Implemented clear and enticing calls-to-action to capture visitor information for future engagement.
Responsive Design: Ensured the website was fully optimized for both desktop and mobile users to reach a broader audience.
Features
Hero Section with Mission Statement: Highlighted the brand’s origins and its innovative oxygen-infused water.
Dedicated Story Page: Shared OxyTap’s humble beginnings and its transformative mission.
Call-to-Action Buttons: Strategically placed CTAs to guide visitors towards lead generation forms or product inquiries.
Minimal Navigation: Focused on clarity and ease of access to the most important information.
Results
The OxyTap website delivered a professional and functional digital presence, effectively conveying the brand’s message while driving lead generation. With its clean design and focus on the unique value of oxygen-infused water, the site resonated with visitors and supported the brand’s mission to make oxygen a recognized nutrient for global health.
